Japanese fashion magazines are prized by designers, stylists and streetwear fans worldwide — and for good reason. They’re edited with book-like care: themed issues, original photography, exhaustive lists of shops and garments, and layouts you recognise at a glance. Even in Japanese, they can be enjoyed without reading the language, and many are kept for years as reference material.
This guide covers the titles we import at Chasingmags, so you know what each one offers and where to start.
If you already know what you’re after, go straight to our Japanese fashion and streetwear magazines.
POPEYE: the magazine for “city boys”
Published by Magazine House in Tokyo since 1976 under the tagline “Magazine for City Boys”, POPEYE is a monthly that mixes menswear — clothing, footwear, accessories — with everything around city life: neighbourhoods, books, cars, food. It’s probably the best entry point into Japanese casual style and classic-leaning streetwear. Beyond the monthly issues, it also publishes special book-format editions.
BRUTUS: culture and lifestyle, one theme per issue
Also from Magazine House, BRUTUS has been published since 1980 and now comes out twice a month. Each issue explores a single theme — coffee, interiors, travel, film — in depth. It isn’t strictly a fashion magazine, but it shares the same aesthetic eye and is hugely popular with followers of contemporary Japanese culture.
Casa BRUTUS: architecture, design and interiors
Casa BRUTUS started in 1998 as a BRUTUS special issue and has been a standalone monthly since 2000. It focuses on architecture, design and interiors, with themed issues on museums, homes or cafés that work as visual guides. Ideal if your interest in Japanese design goes beyond clothing.
Browse Casa BRUTUS magazines →
men’s FUDGE: casual menswear
Published by Sanei as the men’s edition of FUDGE, men’s FUDGE calls itself a fashion and culture magazine for men, focused on refined casual style: essentials, denim, go-to brands and shops. If you want practical outfit ideas, it’s the most hands-on title on this list.
Browse men’s FUDGE magazines →
GO OUT: outdoor fashion and camping
GO OUT brings together fashion and the outdoors: technical clothing, camping and outdoor style worn in the city. The pick if you’re into gorpcore or Japanese outdoor style.
Where should I start?
- Menswear and streetwear with an urban eye: POPEYE.
- Practical casual style and denim: men’s FUDGE.
- Outdoor fashion: GO OUT.
- Culture and lifestyle: BRUTUS.
- Architecture and design: Casa BRUTUS.
FAQ
Do I need to read Japanese?
No. The text is Japanese, but the photography, layouts and product lists are easy to follow without it.
Are these original issues?
Yes — magazines printed in Japan and imported directly.
How long does shipping take?
Within Spain, 2–4 working days (€2.95). International shipping is a flat €8.95; timing depends on the destination.